policy discourse
The marketplace in education: The multiplicity of metaphor in discourse
The introduction of marketplace-inspired thinking has been both praised and bemoaned by educational theorists, practitioners and the public for well over a century. What is much less widely understood, however, is that the marketplace metaphor appears in multiple guises which, albeit related through their source domain (vehicle), are often not cognitively or textually commensurable.
The marketplace in education: The multiplicity of metaphor in discourse. University of Sheffield; 2007. Discourse-level constructions and frame analysis of policy discourse: Case of evaluation of university teaching
Discourse-level constructions and frame analysis of policy discourse: Case of evaluation of university teaching. In: New Directions in Cognitive Linguistics 2007. Cardiff; 2007.